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MCM / DIRECTORY

Ziwe and Bridget Marr Film Betches' The Girls Room at MCM Studio 1

3 hours ago
3 min read

Betches Brings The Girls Room to MCM Studio 1

MCM's Studio 1 in Union Square was transformed into The Girls Room for Betches, in a branded episode sponsored by NYX Cosmetics. Bridget Marr sat down with host Ziwe "...against her better judgement."


ziwe and bridget marr at mcm creative studios studio 1 for betches the girls room sponsored by nyx cosmetics NYC studio rental for branded content

Turning Studio 1 Into The Girls Room

Studio 1 is a 35' x 45' cyc stage in Union Square with 13' ceilings, which gives productions enough room to build a complete themed set while leaving space for cameras, lighting, and crew. Because the cyc can be painted green or grey, the same stage can host a built set like The Girls Room one week and a green screen commercial the next.


For talk formats like this one, that floor space means multiple camera angles and a lighting setup that flatters on-camera talent, which matters even more when a beauty brand is the sponsor.


MCM's in-house crew lit and filmed the episode on Studio 1, so Betches and NYX could focus on the creative while our team handled the production side.


ziwe and bridget marr at mcm creative studios studio 1 for betches the girls room sponsored by nyx cosmetics NYC studio rental for branded content

Why Brands Choose MCM as an NYC Studio Rental for Branded Content

MCM Creative Studios gives brands and publishers everything they need for branded content under one company, so a production can move from set build to final cut without coordinating multiple vendors.


  • Multiple stages: Studio 1 in Union Square (35' x 45'), plus Studio B (18' x 37') and Studio C (25'), all with cyc walls that can be painted green or grey

  • Ready-made sets: a vodcast studio, a fully functioning kitchen set, and a home studio set built for interviews and podcasts

  • In-house crew and equipment: camera, lighting, and sound gear available for shoots on our stages or on location

  • Post-production on site: a mix suite, a color suite, and three edit suites

  • AI Hybrid production: an in-house team that builds backgrounds, scenery, and lighting adjustments in post for green screen and grey box shoots

Our kitchen set has hosted shoots for Food Network, HBO, PBS, Hot Ones, and Uber Eats, and our crew has filmed comedy for Hulu, so The Girls Room puts Betches and NYX Cosmetics in good company.


Watch the Episode and Book Studio 1

The full episode of The Girls Room with Ziwe and Bridget Marr is available on the Betches YouTube channel. [Embed the YouTube video here]

If you're planning a talk show, interview series, podcast, or sponsored segment and need an NYC studio rental for branded content, Studio 1 and the rest of our stages are available to book. Reach us at hello@mcmcreativestudios.com or visit mcmcreativestudios.com to get a quote.


Frequently Asked Questions

Where was Betches' The Girls Room with Ziwe filmed? The episode was filmed at MCM Creative Studios' Studio 1 in Union Square, New York City, which was transformed into The Girls Room set.

Who sponsored The Girls Room episode with Ziwe? NYX Cosmetics sponsored the episode as part of its partnership with Betches.

How big is MCM's Studio 1? Studio 1 is 35' x 45' with 13' ceilings and a cyc wall that can be painted green or grey.

Can I rent Studio 1 for a talk show, podcast, or branded content shoot? Yes, Studio 1 and MCM's other stages are available to book, with in-house crew, equipment, and post-production available as add-ons. Email hello@mcmcreativestudios.com for availability and pricing.

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